The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: Verbatim
Client: Puma
Date: Aug 2017
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
4 votes

Photographer and filmmaker Gillian Laub of Verbatim, the commercial assignments agency, has directed Cara Delevingne’s new documentary series – part of Puma’s #DoYou campaign to support and empower women through sport.

The series of short films sees Cara Delevingne joining forces with Puma and Gillian to tell stories of inspirational women from across the world on topics from youth empowerment and poetry, to bullying and self-defense.

Inspired by Cara’s trip to Uganda with the United Nations' Girl Up foundation to meet refugees from South Sudan in January, the docuseries aims to give women a platform where they can share their stories of struggle, strength or passion.

In other episodes, Delevingne participates in poetry sessions with Get Lit, a programme aimed at increasing literacy amongst low-income students, speaks with anti-bullying activists and takes martial arts lessons from a hijab-wearing doctor through an organisation called Martial Smarts.