Trulia: advert-body-3 by Venables Bell & Partners

Real estate site Trulia announced the launch of a new brand campaign, entitled “What Locals Say.”

The site worked with San Francisco agency Venables Bell & Partners on two spots, letting potential homeowners hear about the neighborhood they’re set to live in, with the locals who make up each community’s fabric.

One spot takes you on a ride with Pete, a paperboy who’s as snarky as he is charming. It’s a half-pitch to all the good things about the town, from the pool with a high diving board to the market that’s “great for eggs”—right before tossing the shelled yolk at the door of a terrible neighbor. It’s also important for all the neighbors to look out for, with the added lesson of making sure you’re nice to Pete.

In the other, a dogwalker named Dana drags you through a sprawling city with her and her litter of canines, showing you all the bars: “dive bar… sushi bar… we’ve even got a place where we do that barre thing.” Everyone’s friendly in the town with the “nice townhouse,” friendly enough to get Dana’s seal of approval.