Audi: advert-body-2 by Venables Bell & Partners
- Location:
Audi of America is returning for the seventh year as the official automotive sponsor for the Television Academy for the 69th Annual Emmy Awards. To honor television history, the automaker has turned its cars into musical instruments for a three-spot television campaign, titled ‘Audi Orchestra.’
The spots feature the engine sounds of the new Audi R8 V10 plus, Audi TT RS, and Audi SQ5 models as they rev their engines to recreate theme songs of three television shows that have influenced pop culture and generations of cultural dialogue.
The 30-second spots, by Venables Bell & Partners, are set in a white concert hall and feature the autos on treadmills, revving in time and pitch to ‘Where Everybody Knows Your Name’ from Cheers, the Theme from Star Trek, and ‘Love is All Around’ from The Mary Tyler Moore Show.’ Real orchestral instruments, including harp and French horn, augment the gas-fueled players.
Credits
AGENCY: Venables Bell & Partners
FOUNDER, CHAIRMAN: Paul Venables
EXECUTIVE CREATIVE DIRECTOR: Will McGinness
CREATIVE DIRECTOR: Justin Moore
SENIOR ART DIRECTOR: Avery Oldfield
SENIOR COPYWRITER: Adam Wolinsky
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
SENIOR PRODUCER: Matt Flaker
HEAD OF BRAND MANAGEMENT: David Corns
BRAND DIRECTOR: Jon Phillips
BRAND SUPERVISOR: Justin Wang
BRAND MANAGER: Casey Warendorf
BRAND MANAGER: Hope Stadulis
GROUP STRATEGY DIRECTOR: Tonia Lowe
SENIOR STRATEGIST: Mike Riley
BUSINESS AFFAIRS MANAGER: Sametta Gbillia
BUSINESS AFFAIRS MANAGER: Yelena Kompaneyets
CREATIVE RESOURCE MANAGER: Jennifer Zhu
PRODUCTION COMPANY: RadicalMedia LLC
DIRECTOR: Daniel Askill
PRODUCER: Kathy Rhodes
EXECUTIVE PRODUCER: Jim Bouvet
PRESIDENT: Frank Scherma
HEAD OF PRODUCTION: Cathy Dunn
EDITING COMPANY: Rock Paper Scissors NY
EDITOR: Lorin Askill
ASSISTANT EDITOR: Andrew Berner
MANAGING DIRECTOR: Eve Kornblum
PRODUCER: Lisa Barnable
MUSIC COMPANY: Human
PRODUCER: Kamela Anderson
COMPOSER: Daryl Pinsdorf
CREATIVE DIRECTOR: Gareth Williams
FINAL MIX: LIME Studios
AUDIO MIXER: Rohan Young
AUDIO ASSISTANT: Ben Tomastik
EXECUTIVE PRODUCER: Susie Boyajan
PRODUCER: Kayla Phungglan
VFX/FINISHING: MPC
VFX SUPERVISOR: Gizmo Rivera
VFX PRODUCER: Jamie Loudon
VFX ARTIST: Mercedes Paulino
VFX ARTIST: Vivian Wei
VFX ARTIST: David Ince
EXECUTIVE PRODUCER: Karen Anderson
TELECINE: Company 3
COLORIST: Stefan Sonnenfeld
SENIOR PRODUCER: Katie Andrews
