Triumph: advert-top-1 by VCCP
- Location:
Triumph, the underwear and lingerie brand, has launched a global campaign, #TogetherWeTriumph. #TogetherWeTriumph is a celebration of women all over the world and will be seen on TV, cinema, digital, social, OOH and at retail worldwide.
The new campaign is a bold statement of empowerment and strength, reflected through a series of ‘real life’ moments where kindness and understanding shines through each of the short scenes. We begin with a woman helping another with her toddler, a friend coming to the aid of another, a hand to pull her up, a time of marriage, a moment of Triumph on stage and a final show of solidarity demonstrates that women are stronger together and stronger still when supported by Triumph every day.
Triumph developed the campaign in collaboration with international integrated communications agency VCCP.
Credits
Executive Creative Director: Darren Bailes
Creative Director: Sophie Clark & Marcus Woolcott
TV Producer : Helen Brownlie
Assistant TV Producer: Sydney McGauren
Art Director: Jody Bakker
Copywriter: Mariane Barlaan
Planner: Alana King & Cristina Artiz
Media Agency: Wavemaker
Production Company: Knucklehead
Director: Paola Morabito
Producer: Francis Mildmay-White
Post-production: Absolute Post
Colourist: Jean-Clement @ MPC
Audio post-production: Parv Thind @ Wave