Agency: VCCP
Client: Triumph
Date: Apr 2018
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Triumph, the underwear and lingerie brand, has launched a global campaign, #TogetherWeTriumph. #TogetherWeTriumph is a celebration of women all over the world and will be seen on TV, cinema, digital, social, OOH and at retail worldwide.

The new campaign is a bold statement of empowerment and strength, reflected through a series of ‘real life’ moments where kindness and understanding shines through each of the short scenes. We begin with a woman helping another with her toddler, a friend coming to the aid of another, a hand to pull her up, a time of marriage, a moment of Triumph on stage and a final show of solidarity demonstrates that women are stronger together and stronger still when supported by Triumph every day.

Triumph developed the campaign in collaboration with international integrated communications agency VCCP.

Credits

Executive Creative Director: Darren Bailes

Creative Director: Sophie Clark & Marcus Woolcott

TV Producer : Helen Brownlie

Assistant TV Producer: Sydney McGauren

Art Director: Jody Bakker

Copywriter: Mariane Barlaan

Planner: Alana King & Cristina Artiz

Media Agency: Wavemaker

Production Company: Knucklehead

Director: Paola Morabito

Producer: Francis Mildmay-White

Post-production: Absolute Post

Colourist: Jean-Clement @ MPC

Audio post-production: Parv Thind @ Wave