The Drum Awards for Marketing - Extended Deadline

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Agency: VCCP
Date: May 2018
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EasyJet and Europcar are taking customers on a journey to an alternate future in a new series of films in which hire cars can take to the skies – shot from the perspective of both companies’ helpful employees, who prove through the three-spot mockumentary, that flying cars for hire will not actually be available in the near or perhaps distant future.

Marking a 15-year partnership between the low-cost airline and car rental brand, the ‘Fly-Drive’ campaign envisions the future of travel in the best straight-faced comedic way.

‘Fly-Drive’ follows the stories of an EasyJet pilot trainer, ground staff as well as a re-imagined Europcar customer agent, bringing to life how the roles in airlines and car rentals might change in a world where cars can fly.

The films, by EasyJet’s creative agency, and some of the images and settings are laugh-inducing. Including one with the ground crew that shows how they would deal with landing the flying cars by using cardboard cutouts. Another shows a hapless man with whom a patient woman pilot trainer is trying her best not to lose her patience. A third with the Europcar staff shows them performing maintenance on one of the cars, then taking a break and lunching on the wing. No cars are ever seen flying in the spots, as there aren’t flying cars available to be hired by either company.

Instead, the spots promote the partnership of the two companies as the best way to fly and drive on your travels.

Credits

Agency: VCCP

Clients: EasyJet, Europcar

Media Relations: Taylor Herring