Cobra: advert-body-2 by VCCP
- Location:
As part of Cobra’s ‘Brewed Smooth for All Food’ campaign created by VCCP, the beer brand is setting off on a worldwide road trip to demonstrate how Cobra is the perfect partner for all food. Celebrated in a new advertising campaign launching on 10 November in cinema and online, the Cobra Food Truck will travel the world to visit a diverse range of restaurants and meet world renowned chefs who will feature in the new ads.
During the first leg, which has just taken place in New York, the adverts show Cobra teaming up with British model Jack Guinness and native New York chef Camille Becerra. The duo travel the city, famed for its diverse street food and restaurant scene and try out first-hand how well Cobra’s smooth and complex recipe goes with a wide array of food.
The advertising campaign will run in cinemas nationwide, as well as digital and social platforms this year. It will extend on to video on demand and outdoor advertising billboards 2018, as the gastronomic journey around the city continues.
Credits
Head of World Beers – Rob Hollis
Brand Manager – Helen Jones
Assistant Brand Manager – Soeli Bonham
Production Company – Somesuch
Director: George Belfield
Producer: Tarquin Glass
Executive Creative Director – Mark Orbine
TV Producer – Carly Parris
Associate Creative Directors – Paul Kocur & Jermaine Hillman
Group Account Director – Jane Aitchison
Account Director – Sam Downing
Account Manager – Annabel Singer
Head of Creative Production – Julia Arenson
Editing house: Big Chop
Editor: Matthew Felstead / Shaun Gardiner
Post Producer: Ben Spalding @ Big Buoy
Sound: Sam Ashwell @ 750 MPH
Planning Director – Christine Asbury
Media - Zenith
