Marks & Spencer: Back To School by Valenstein and Fatt (formerly known as Grey London)
- Location:
M&S has translated its Spend It Well tagline into its Back to School 2017 ad. The spot features a young boy making his way to the secondary school gates, promising to his parents that "I've got this".
Credits
Project name: M&S : Back To School
Client:
Ryan Becker, Global Head of Brand & Marketing Menswear | Kidswear, M&S
Candace Davie, Brand And Marketing Manager, M&S
Creative Director: Danielle Noel & Thom Whitaker
Copywriter: Alex Tizard
Art director: Jonathan Rands
Business Director: Lucy Kozak
Account Director: Sophie Mattacott-Cousins
Account Executive: Alice Lowden
Agency producer: Amy Cracknell
Assistant Producer: Georgia Tomi
Creative producer: Claire Ramasamy
Planner: Natasha Sales
Media agency: Mindshare
Production company: Riff Raff
Director: David Wilson
Producer: Cathy Wood
Editor: Tom Grove Carter
Soundtrack composer: Sam Robson at 750MPH
