Play-Doh: Kristie's Super Awesome Auction by Uproar!
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Christie’s Auction House recently sold the famous 'Play-Doh' sculpture for $22,812,500. Seven-year-old Kristie decided she could make one 'just as amazing' and is auctioning it off on eBay to help raise money for children in need. Kristie would like hers to go for a 'bajillion dollars' and the current bid for her Play-Doh sculpture is $1,040!
Kristie’s Super Awesome Auction states the profits from Kristie’s sculpture will go towards the non-profit organization Give Kids the World.
Hasbro, the company behind the famous Play-Doh product, supported Kristie’s endeavor by donating the Play-Doh she used for her creation. Additionally, the company is promoting Kristie’s auction on Play-Doh’s Facebook and Instagram.
Agency Uproar! created the videos and all the digital and social content for Kristie’s Super Awesome Auction, and DDB New York served as a creative consultant.
Credits
Agency: Uproar!
Helen McDermott, SVP, Group Business Director
Chelsea Sager, Account Executive
Madeline McDermott, Account Executive
Jennifer Fox, Brand Planning Director
Holly Stair, Social Strategist
Creative Consultants: DDB New York
Ari Weiss, Chief Creative Officer, DDB North America
Lisa Topol, DDB New York, Chief Creative Officer
Derek Barnes, DDB New York, Chief Creative Officer
Hannah Fishman, Executive Creative Director
Cristina Rodriguez, Creative Director
Guillermo Santaisabel, Creative Director
Alexander Rea, Creative Technology Officer
GHOST + COW
Brandon LaGanke, Director
John Carlucci, Director
