The Drum Awards for Marketing - Extended Deadline

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Date: Feb 2018
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Univision is introducing ‘Se Habla USA,’ a campaign to promote the value of diversity, inclusion and the important role Hispanic culture and Spanish language play in America. The point is to empower Latinos to be stronger advocates for themselves and their communities, and to encourage them to take pride in their language and culture. It also aims to promote the positive influence Hispanics have had and continue to have in the US.

The campaign launched with a 60-second ad during the 30th edition of ‘Premio Lo Nuestro a la Música Latina’ and will run through the fall of 2018.

The ad, spoken in Spanish with English subtitles, states that the US is more than just a language, “because here, we speak freedom, faith and family.” It goes on to say to tout those who dream, sacrifice for their country and celebrate traditions, who have heart and talent, and those who speak English and Spanish. It ends by promoting the hashtag #SeHablaUSA and telling people to go to social media and say that they are proud to be Latino.

Credits

Univision Communications Inc.’s internal Univision Agency in partnership with Blanco-Lorenz