El Dragon by Univision Communications Inc.

Univision's latest campaign is for the soon-to-launch series El Dragon.

Shot on location in five different countries, the action-packed series is written by renowned author Arturo Perez-Reverte and produced by Patricio Wills, and is one of the network's most high-profile shows to-date.

Univision is supporting this program with a full blitz across Univision's media footprint (ie linear, digital, radio, social platforms), plus its largest out-of-home campaign in the past five years.

The OOH campaign, focused in NY, LA, Miami, Houston and Dallas, kicks off on 26 August and will include prime units, subway and bus ads, wild postings as well as efforts exclusive to LA (geo-fencing + decals during East LA Mexican Day Parade). This approach goes hand-in-hand with Univision's reinvestment in local markets.