Uncommon, the creative agency founded by the ‘Grexiteers’, has released its first work – a sweeping, cinematic film for energy supplier Ovo featuring the voices of climate change deniers alongside the music of thrash metal band Slayer.
‘Power Your Life Differently’ will comprise print ads, out of home, digital, social, below the line and PR, as well a hero spot and aims to educate consumers on the impact their everyday energy use has on the environment.
The latter opens with a shot of household appliances plugged into the earth – a visual metaphor for how renewable energy can power the world. As the camera sweeps onto a cluster of TVs, their screens light up with a host of climate change deniers protesting against the theory.
Meanwhile, a recording of the rousing ‘Get Mad’ speech from the film Network plays as a juxtaposition to the pseudoscience chatter, and Slayer’s track ‘Raining Blood’ gains in volume.
Directed by Andreas Nilsson at Biscuit, the film ends with another camera sweep into the ocean to linger on a lone wind turbine. The line reads: ‘It’s time to power your life differently. Switch to 100% renewable energy from Ovo.’
Uncommon Creative Studio
Director, Andreas Nilsson @ Biscuit
Post Production, Wes @ The Mill
Editor, Ben Campbell @ Cut and Run
Sound, Aaron Reynolds @ Wave
Licensing, David Born @ Born Licensing and Dominic Bastyra @ Wake the Town
Illustrator, Edel Rodriguez