Help Refugees: #ChooseLove by UCG Agency

Help Refugees has launched a socially driven contextual campaign based on the portfolio of Iranian refugee artist Majid Adin, with the aim of raising awareness and empathy towards refugees globally.

Created by UGCA and supported by Clear Channel UK, #ChooseLove comprises animated out of home inspired by Adin’s short film ‘The Journey’. The copy reads ‘Some children will go through more this winter than most adults do in a lifetime’.

UGCA plans to collect the hashtag content created from out of home activity and publish on web and mobile sites. It also hopes that other media owners will lend their support as the project develops.#