Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite reflection in society about the seriousness of this disease and encourage people to seek appropriate treatment, the movement “Next Step” promotes dance sessions to complement the multidisciplinary treatment of depression.
The idea to invite real people to take a step towards overcoming depression under the positive light of dance associated with medical treatment, came from Tudo after observing some other campaigns around the same theme. "We had noticed that the vast majority of campaigns that addressed depression were dark, heavy, and even depressing.
"On top of that, there is the matter of prejudice. Many people don't face depression as a disease and loads of families don't see it as a problem or believe that the person is just sad or lazy.
"That's why not too many people go after medical help and live their lives for many years without finding an answer, which can result in severe consequences," says Iron Neto, managing partner and business director at Agência Tudo.
Product: Zetron XL
President: Maurício Magalhães
Executive creative director: Nina Lucato
Creative director: Cristiano Franco
Art director: Cristiano Franco / Nina Lucato
Copywriter: Maria Cristina Del Nero / Nicolla Raggio
Strategy director: Gustavo Teixeira
Strategist: Cleber Paradela / Felipe Tobal / Leandro Gimenez / Virna Miranda
Account director: Iron Neto
Account dxecutive: Ana Cláudia Benini / Ana Paula Pimentel
Account manager: Natália Mazzi / Vanessa Caruso
Media director: Lúcia Cucci
Media assistent: Ana Carolina Costa / Matteus Martins
Production director: Iron Neto
Audiovisual production: Dandara Santana
Film production: Black Maria
Film director: Tico Vicente
Film account director: Prix Adaime
Film executive production: Angela Farinello
Film post production: Marcio Faurer
Music director: Ruben Feffer
Music production: Zé Ruivo
Assistent music production: Rodrigo Custódio
Music production: Flavia Prats Feffer / Erika Marques / Juliana Calazans
Music post prodiction: Ultrassom Music Ideas
Photography post production: Fujocka
Client: Alexandre Varga / Roberta Calvoso / Wilson Junior