The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: OneSight
Date: Nov 2017
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OneSight, is launching its 'Victory is in Sight' campaign to promote access to vision care and glasses. OneSight hopes its message reaches and engages millions of consumers to help provide permanent access to 20 million people by 2020.

A statement that the fight for clear sight is a fight for human potential, the campaign was developed in partnership with creative agency Truth Collective and media partner Canvas Worldwide. The goal is to raise awareness about the difference a simple pair of glasses can make and invites individuals and organizations to go to onesight.org/act and get involved.

All of the people featured in the video are people whose lives have been impacted by OneSight’s work in communities in the US and around the world. The fully integrated campaign includes a 30-second video that will run in cinemas and online; four 15-second videos focusing on individual stories; paid search and social strategy; pro-bono print, display, partnerships, and out of home in eight metro markets in the US and a new website and digital ecosystem where supporters can get involved.

Canvas Worldwide is the media partner for this work, developing and overseeing the media strategy, planning and execution for the campaign

Credits

Partner - Strategy: John Roberts

Partner - Business: Bob Bailey

Partner - Creative: Jeremy Schwartz

Creative Director - Copy: Joe Moore

Creative Director - Art Direction: Karrie Gurnow

Account Director: Mike Tracy

Account Executive: Emma Zaremba

Producer: Tiffany Staropoli

Photography

Still photographer: John Myers, Myers Creative Imaging

Retoucher: Eric Barbehenn, Myers Creative Imaging

Videography

DP: Scott Fredette, Odd Speed, LLC

Camera: Chris Hagan

Editorial - DPost:

Bill Cousins - Sr. Editor

Ben Barnhardt - VFX Supervisor/Colorist

Cale Switzer - Sound designer

Media Credits:

CEO: Paul Woolmington

CSO: Mark Brown

VP Social: Matt Lawler

Client & Strategy Supervisor: Brook Hauge

Social Strategy Supervisor: Jacki Bray

Paid Social Strategist: Michael Luu

Content Strategy: Amanda McAneney

Senor Search Analyst: Parisa Heidari

Analyst: Isabel Chi

Digital Investment Associate: Evan Suber

Senior Specialist: Hilda Rogue