OneSight: advert-body-2 by Truth Collective
- Location:
OneSight, is launching its 'Victory is in Sight' campaign to promote access to vision care and glasses. OneSight hopes its message reaches and engages millions of consumers to help provide permanent access to 20 million people by 2020.
A statement that the fight for clear sight is a fight for human potential, the campaign was developed in partnership with creative agency Truth Collective and media partner Canvas Worldwide. The goal is to raise awareness about the difference a simple pair of glasses can make and invites individuals and organizations to go to onesight.org/act and get involved.
All of the people featured in the video are people whose lives have been impacted by OneSight’s work in communities in the US and around the world. The fully integrated campaign includes a 30-second video that will run in cinemas and online; four 15-second videos focusing on individual stories; paid search and social strategy; pro-bono print, display, partnerships, and out of home in eight metro markets in the US and a new website and digital ecosystem where supporters can get involved.
Canvas Worldwide is the media partner for this work, developing and overseeing the media strategy, planning and execution for the campaign
Credits
Partner - Strategy: John Roberts
Partner - Business: Bob Bailey
Partner - Creative: Jeremy Schwartz
Creative Director - Copy: Joe Moore
Creative Director - Art Direction: Karrie Gurnow
Account Director: Mike Tracy
Account Executive: Emma Zaremba
Producer: Tiffany Staropoli
Photography
Still photographer: John Myers, Myers Creative Imaging
Retoucher: Eric Barbehenn, Myers Creative Imaging
Videography
DP: Scott Fredette, Odd Speed, LLC
Camera: Chris Hagan
Editorial - DPost:
Bill Cousins - Sr. Editor
Ben Barnhardt - VFX Supervisor/Colorist
Cale Switzer - Sound designer
Media Credits:
CEO: Paul Woolmington
CSO: Mark Brown
VP Social: Matt Lawler
Client & Strategy Supervisor: Brook Hauge
Social Strategy Supervisor: Jacki Bray
Paid Social Strategist: Michael Luu
Content Strategy: Amanda McAneney
Senor Search Analyst: Parisa Heidari
Analyst: Isabel Chi
Digital Investment Associate: Evan Suber
Senior Specialist: Hilda Rogue