LensCrafters: advert-body-3 by Truth Collective

Truth Collective, LensCrafters’ creative agency, has launched the new phase of the successful ‘See. Good. Daily’ campaign for the brand. Breaking this week in Boston-based cinema and digital as well as TV in Orlando, digital channels will be live on a rolling basis.

The campaign brings the message of ‘seeing life through a different lens’ to the brand, creating deep emotions to LensCrafter’s core values of helping people see better. The spots, shot in Los Angeles, introduce ‘The Good Portal,’ a concave window built into a wall in a vibrant and diverse Los Angeles neighborhood, and provides a hidden experience for people to enjoy.

When people take a peek into the portal, they are brought into an awe-inspiring performance from the talented ‘Los Angeles Children’s Orchestra’ and ‘MUSYCA’, California’s leading performing arts organization for kids. Those looking into the portal see a mix of children performing in an orchestra and choir, singing and playing instruments. An original song was scored for the campaign titled, ‘See. Good. Music.’ and two-time Grammy-nominated, David Schuler. Now based in Los Angeles, he is originally from the hometown of Truth Collective, Rochester.