Air New Zealand: A Fantastical Journey by True Advertising
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Air New Zealand has launched an Alice in Wonderland inspired film featuring US actors Katie Holmes and Cuba Gooding Jr.
The safety film, A Fantastical Journey, features the Hollywood stars alongside Air New Zealand crew who demonstrate the safety features of the aircraft while showcasing some of the country’s iconic tourist destinations.
The in-flight safety video has become an anticipated feature of Air New Zealand’s online marketing activity, with previous films generating more than 108 million views online.
The film was created by New Zealand creative agency True and production company Assembly.