NFL Network: advert-top-1 by Trollbäck+Company
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Design and branding studio Trollbäck+Company recently partnered with NFL Network to create a 360 video brand refresh for its flagship GameDay franchise, which offers passionate NFL fans more than 15 hours of analysis, league news and highlights every Sunday. The new look reflects how Trollbäck+Company is helping sports and entertainment clients alike unify their brand across all platforms, especially as younger audiences increasingly turn to over-the-top and social for live sports.
Given the rapidly changing nature of the content on GameDay, Trollbäck+Company made the design system flexible for the network’s in-house graphics team. Aesthetically, the content-first package extends the NFL brand beyond linear television, with stripped-back 3D elements in favor of a flatter, cleaner look for cross-platform clarity wherever GameDay lives. This graphic treatment is underscored by powerful football imagery and symbolism to deeply resonate with fans. An updated logo system aligns all five GameDay properties, and is one of the only assets to retain a 3D aesthetic.
The job extended to the larger visual identity of NFL Network with an updated on-air graphics system featuring a custom-designed typeface. Partnering with the marketing team at the network and Commercial Type, Trollbäck+Company arrived at NFLN Tackle Black Sans, which maximizes legibility on all screens. The new typeface can now be seen on-air, as well as digital collateral, including websites and newsletters.
Credits
Brad Allen, network producer, NFL Network
Carlos Agüero, creative director, NFL Network
Darryl Mar, art director, NFL Network
Alex Moulton, chief creative officer, Trollbäck+Company
Jorge Peschiera, creative director, Trollbäck+Company
Mike Batista, art director, Trollbäck+Company
Erica Schrager, executive producer, Trollbäck+Company
Shannon Moore, producer, Trollbäck+Company
Sarah Cohen, designer, Trollbäck+Company
Erin Kilkenny, designer, Trollbäck+Company
Pat King, designer, Trollbäck+Company
Darius Maghen, designer, Trollbäck+Company
Christian Palma, designer, Trollbäck+Company
Jon Smith, 2D lead/TD, Trollbäck+Company
Chris Foster, 2D animator, Trollbäck+Company
Paris Glickman, 2D animator, Trollbäck+Company
Chris Jung, 2D animator, Trollbäck+Company
Darius Safani, 2D animator, Trollbäck+Company
Ben Nichols, 3D lead, Trollbäck+Company
Ryan Paterson, 3D animator, Trollbäck+Company
Hogan Williams, 3D animator, Trollbäck+Company
Evan Kultangwatana, editor, Trollbäck+Company
September Raines, editor, Trollbäck+Company
