Singapore Ministry of Communications and Information: advert-body-1 by Tribal Worldwide Singapore

Singapore's Ministry of Communication and Information has released a campaign for Lunar New Year called , “Kungfu Fighter, Hidden Sugar." The idea behind the series is to remind people to eat in moderation during the festive season. In support of the Let’s Beat Diabetes campaign, Tribal Worldwide Singapore said it wanted the series to take an innovative multi-platform approach to reach the masses.

The films, seeded on Facebook and TV, try to show how much sugar is in the traditional foods in a humorous way, playing on Kung Fu plot.