3 Musketeers: advert-body-2 by Tribal Worldwide
- Location:
Last fall, 3 Musketeers launched its #ThrowShine campaign designed to create an environment for young people to give props to their peers – or just make someone feel good by spreading positivity. This June, the brand released a mini-documentary featuring two high school students from West Springfield High School in Fairfax, Virginia, who embodied the campaign and created a positive pay-it-forward movement.
Now the candy bar has released the next installment of the 3 Musketeer’s #ThrowShine campaign. It focuses not only on spreading the idea of 'throwing shine,' but also defines what 'shine is…' and how easy and meaningful it can be.
The videos will post on the 3 Musketeers social channels and will also be supported through partnerships with Buzzfeed, Time Inc., Spotify, iHeartRadio, Musical.ly and others. They are designed to demonstrate the collective power that comes from small acts of kindness and positivity.
Credits
Agency: Tribal, New York
Campaign: "Throw Shine"
Executive Creative Director: Kinney Edwards
Group Creative Director: Steffany Carey
Sr. Copywriter: Andrew Siegel
Sr. Designer: Jin Park
Jr. Designer: Eric Shroeder
Head of Client Services and Production: Phil Pessaro
Sr. Account Director: Charmane Foo
Management Supervisor: Elizabeth Federico
Sr. Producer: Michelle Senbe
Associate Producer: Claudia Aires
Production
Director: Victor Brams
Production Company: Fishface
Editorial: Beast / Brian Lagerhausen
Color: Co3
Sound: Sonic Union
Brand
Client: MARS chocolate: Three Musketeers
Brand Director: Allison Miazga-Bedrick
Brand Manager: Desi Okeke
Sr. Associate Brand Manager: Sara Heitmann