3 Musketeers: advert-body-2 by Tribal Worldwide

3 Musketeers has rolled out a digital series that the Mars chocolate brand said has been designed "to inspire and uplift by spreading moments of joy." Called #ThrowShine, the 3-part series chronicles the lives of three high school students who use 3 Musketeers bars to spread joy to their family and friends. For example, in one video, a high school girl gives her stressed-out sister a 3 Musketeer bar that says 'You're one of a kind' on it to help her get through her art project. The ads, which feature a rendition of 'This Little Light of Mine' sung by Bea Miller, promote the brand's new packaging, which features 24 different uplifting messages.