Nike: Rise. Grind. Shine. Again. by Translation
- Location:
Minutes after Golden State won the NBA Championship crown for the second year in a row on Friday night, Nike launched its latest film in collaboration with Finals MVP Kevin Durant.
'Rise. Grind. Shine. Again,' created with agency Translation, depicts the hard work that KD has put in throughout his lifetime to become an NBA champion: waking up, working out, practicing, performing at a high level in games and doing it again, day after day.
The spot includes found footage of Durant as a boy – where he’s seen running a neighborhood hill – playing on youth teams and at the University of Texas, interspersed with highlights and training from his pro days with the Thunder, Sonics and Warriors. The film reaches a crescendo as Durant stands atop the hill and strikes a Superman pose, signifying he’s done it – again.
Credits
Brand/Client: Nike
Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Group Creative Director: Andy Ferguson
Creative Director: Geoff Proud
Creative Director: Eduardo Petersen
Copywriter: Eugene Gao
Art Director: Ben Howard
Director of Content Production: Miriam Franklin
Director of Business Affairs: Thalia Tsouros
Senior Content Producer: Kristen Cooler
Assistant Producer: Jean-Luc Lukunku
Group Account Director: Stanley Lumax
Director of Project Management: Jeremy Gelade
Editorial Company: Lost Planet
Editor: Mike Sobo
Assistant Editor: Steven San Miguel
Post Sr. Producer: Samara Kelly
Post Executive Producer: Krystn Wagenberg
Graphic House: Black Hole
Sr Producer: Felix Cabrera
Lead Designer/Animator: Reginald Butler
Sr Designer/Animator: Andre Same
Flame Artist: Tim Farrell
Flame Assistant: Isabel Gomez
Audio Post: Heard City
Mixer: Keith Reynaud
Executive Producer: Sasha Awn
Producer: Andi Lewis
Color Grade House: Company 3
Colorist: Kath Raisch
Producer: Kate Aspell
Music: Future Perfect
Producer: Nargis Sheerazie
Composer: Victor Magro