NFL: advert-body-1 by Translation
- Location:
The NFL has launched a new youth-focused campaign called “The Handoff.” The campaign, created by Translation, debuted a 60-second spot, 'Handoff Across America,' on national television during the NFL Hall of Fame Game on August 3.
Along with 90- and 30-second spots and a series of :15s, the campaign includes videos and Instagram Stories created by kids and NFL players as they hand off to each other and share their experiences on- and off-the-field. The scenes feature professional athletes, celebrities and teenagers alike on various “fields” - a bona fide gridiron, a summer pool and a front yard, among others - highlighting a different side of the game.
NFL stars participating in the Handoff Across America include Landon Collins, Stefon Diggs, Devonta Freeman, Travis Kelce, and Marquette King, along with NBA star Nick Young and chart-topping rapper Kyle. The spot also features Mac Miller’s song, Knock Knock. This diverse group of talent and youth blurs the lines between traditional football tropes and other ways kids enjoy spending their time, underscoring the idea that “there is no offseason.”
Credits
Client: National Football League
Advertising Agency: Translation
Chief Executive Officer: Steve Stouts
President: Patrick Lafferty
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Group Creative Director: Lance Ferguson & Eric Steele
Copywriter: Colin Frawley
Art Director: Dylan Simel
Jr. Art Director: Bo Han
Brand Strategy Director: Geoff McHenry
Jr. Strategist: Rex Nwerem
Sr. Social Strategist: Renee Miller
Context Strategist: Jazo Moises
Director of Broadcast Production: Miriam Franklin
Executive Producer: Carole McCarty
Associate Producer: Maxine Reyer
Business Affairs Manager: Thalia Tsouros & Grant Thompson
Group Account Director: Jimmy Euwer
Account Director: Austin Scherer
Account Supervisor: Brandon Ghio
Account Executive: Jordan Meiselas
Senior Project Manager: Matt DeSimone
Production Company: Bullitt
Director: Tim K.
Director of Production: Tim Hudson
Asst. Director: Bardy Sloan
EP: Luke Ricci
Producer: Jon Dawes
Editorial Company: Cut + Run
Editor: Joel Miller
Assistant Editor: Shannon Strong / Katie Pehowski
Executive Producer: Lauren Hertzberg
Producer: Eytan Gutman
Color Correct: Company 3
Colorist: Jamie O’Bradovich
Conform/Online Facility: Jogger
Online Editor: Joseph Grosso
Audio Post: Heard City
Mixers: Eric Warzecha and Jeremy Siegel