NBA: Streets by Translation
- Location:
A new spot for the NBA playoffs, created with agency Translation, will air during the Houston Rockets v Oklahoma City Thunder game on ABC on April 7. The ad looks to create anticipation for exciting playoff basketball by first showing a desolate city street and then cutting to action-packed NBA highlights, alternating between shots of empty city roads and exciting dunks and defense from top players like Damian Lillard and Ben Simmons.
The voiceover opens with, "It's the NBA Playoffs, and many cities are anxiously awaiting to see which one gets to celebrate." It concludes with footage of some of the great NBA championship parades, complete with ticker tape and crowd-lined streets.
The spot, which will run across TV, digital banner and radio through the NBA finals, is part of 'I'm Why,' campaign, the latest installment in the NBA's ongoing 'This Is Why We Play' global platform.
Credits
Brand/Client: NBA
Agency: Translation LLC
Chief Executive Officer: Steve Stoute
President: Patrick Lafferty
Chief Creative Officer: John Norman
Group Creative Director: Andy Ferguson
Creative Director: Eduardo Petersen
Creative Director: Geoff Proud
Director of Content Production: Miriam Franklin
Director of Business Affairs: Thalia Tsouros
Executive Content Producer: Colleen Miller
Group Account Director: Stanley Lumax
Account Director: Agustina Marcos
Account Executive: Jordan Ofsevit
Editorial: BANDIT
Editor: Chris Kursel
Executive Producer: Laura Relovsky
Assistant Editor: Evan Johnston
Post Production Company: BANDIT
VFX Artists: Chris Davis, Cliff Moller
GFX Artist: Greg Paparatto
Audio Mix: Bronx Audio
Mixer: Dave Wolfe
Executive Producer: Molly Burke
Color Grade: Color Collective
Colorist: Alex Bickel
Executive Producer: Claudia Guevara
Original Music Composition: Found Objects
Composer & Creative Director: Trevor Gureckis
Composer & Creative Director: Jay Wadley
Senior Producer: Matt Nelson
Executive Producer: Jennie Armon
