NBA: I'm Why by Translation
- Location:
In the next chapter of its global ‘This is Why We Play’ campaign, the NBA's ‘I’m Why' campaign showcases various elements of the NBA, from players breaking records to mothers supporting their sons, to fans cheering in the stands, to the employees behind the scenes that make the NBA game nights come to life.
Ahead of the 2017-18 season, which tips off October 17, the new ‘I’m Why’ spots, ‘Tipping Off 2017,’ and ‘Golden State’s Homecourt Advantage,’ use existing footage and documentary-style production to reveal stories of what inspires players and teams on and off the court.
Credits
Agency: Translation LLC
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
President: Patrick Lafferty
Group Creative Director: Andy Ferguson Creative Director: Chris Araujo
Creative Director: Dave Ramirez
Director of Content Production: Miriam Franklin Senior Content Producer: Leah Donnenberg Director of Business Affairs: Thalia Tsouros Group Account Director: Stanley Lumax Account Director: Agustina Marcos
Account Executive: Jordan Ofsevit
Golden State's Home Court Advantage
Production Company: Voyager
Director: Henry Busby
Executive Producer: Andrew Hutchinson Head of Production: David Brickle
Line Producer: Zein Zubi
Editorial: Final Cut
Editors: JD Smyth
Executive Producer: Sarah Roebuck Producer: Penny Ensley
Assistant Editors: Dan Berk
Postproduction Company: Significant Others Creative Director/Lead Artist: Dirk Greene Post Producer: Alek Rost
Production Coordinator: Kyra Hendricks GFX Artist: Phillip Brooks
Audio Company: Heard City Sound Mixer: Mike Vitacco Audio Producer: Sasha Awn
Color: Color Collective
NY Colorist: Alex Bickel
Producer: Claudia Guevara
Music House: Walker
EP: Peter Gannon
Senior Producer: Abbey Hickman
Tipping Off 2017
Editorial: Final Cut
Editors: JD Smyth
Executive Producer: Sarah Roebuck Producer: Penny Ensley
Assistant Editors: Dan Berk
GFX: Shotopop
Creative: Creative: Richard Payne & Ionut Lupu Producer: Casper Franken
Postproduction Company: Significant Others Creative Director/Lead Artist: Dirk Greene Post Producer: Alek Rost
Production Coordinator: Kyra Hendricks
Audio Company: Heard City Sound Mixer: Mike Vitacco Audio Producer: Sasha Awn
Color: Color Collective NY Colorist: Alex Bickel Producer: Claudia Guevara
Music House: Walker
EP: Peter Gannon
Senior Producer: Abbey Hickman