The Drum Awards for Marketing - Extended Deadline

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Client: TouchNote
Date: Nov 2017
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TouchNote’s latest Christmas campaign features a light-hearted take on a problem that most parents can identify with: how to respond to the worst presents given to their children.

Directed by Ben Mallaby, the new ad tells the true story of parents waging war on one another after receiving an annoying gift. With trademark humour, TouchNote’s first brand campaign shows that thoughtfulness - or a lack of it - can have a big impact.

Produced and created entirely in house, the campaign showcases TouchNote as the one-stop shop for thoughtful, personalised Christmas cards and gifts that people actually love to receive. It will run across all of the brand’s social channels until 25 December.

Credits

Creative Director - Jesse Boyce;

Copywriter – Ravi Karawdra;

Creatives – Gaspare Frazzitta, Luca Brandovardi, Justin Campbell-Platt;

Producer – Olivia Knight;

Director – Ben Mallaby;

DOP - Miles Ridgway;

Post-production – Mister Tibbs;

Production Design – Fainche McArdle