Eat 17: advert-top-1 by Together Design

Independent creative agency Together Design are delighted to share their latest work for the innovative grocery store/restaurant concept Eat 17: branding and packaging for a tasty craft beer brewed in Walthamstow, a stone’s throw away from the Eat 17’s award-winning original store. Since they began working together in 2012, the team at Together Design have carved out a very distinctive brand identity for Eat 17 that celebrates their commitment to local produce and the diverse communities that they serve. Their design for Eat 17’s Session IPA builds on this work.

For the Eat 17 Session IPA, Together Design two people effortlessly enjoying a beer in relaxing surroundings. The idea was to communicate the feeling of ‘sharing good beer with good people’ and reflect the welcoming, relaxed atmosphere that Eat 17 are well known for.

The design uses a bold, graphic colour palette to stand out in the craft beer category and the illustration style has a strong, independent feel that Together Design felt was important to the craft beer customer and the Eat 17 brand. Adapting and developing ideas from the original ‘House of Eat 17’ illustration means that there is strong and consistent identity through both the digital and physical experience of the brand, and when customers tuck in to one of their famous Eat 17 Cheeseburgers or, of course, crack open one of their new and refreshing Session IPAs.