Agency: Timber
Client: INFINITI
Date: Jun 2017
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In a bold new campaign celebrating Infiniti’s QX50 model, Timber’s design and visual effects team takes viewers on a striking journey highlighting the infinite possibilities between human and machine.

The spot features a mirroring exposition of the functionalities observed in human behavior and the adaptive technologies within the new QX50, paving the way for drivers to inevitably "become more powerful."

Credits

Brand: Infiniti

Spot title: “Study Of Power”

Design/VFX Company: Timber

Creative Directors/Partners: Kevin Lau, Jonah Hall

Executive Producer: Sabrina Elizondo

Producer: James L. Reid

Senior Art Director: Jon Lorenz

Flame Artist: Miles Kinghorn

Additional Flame Artists: Chris Decristo, Federico Sacoone, Todd Mesher, Jan Cilliers, Andymac

Flame Assists: Brandon Harden, Brack Hightchew

Lead Designer: Toros Kose

3D Artists: Jon Lorenz, Yates Holley

2D Artists: Kevin Lau, Jon Lorenz, Luis “Yosh” Bolivar, Daniel Zhang, James Kim, Cris Kong, Toros Kose (Designer), Tommy Wooh