The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: May 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

The&Partnership London has created a full suite of brand assets for Housesimple to relaunch the brand back onto the market. The supporting above the line, fully integrated campaign breaks with a TV spot directed by Brad Lubin, with VOD, radio, out of home, digital and social released throughout the spring.

The campaign seeks to make Housesimple, voted Estate Agent of the Year, famous for its simple, no-sale-no-fee offering. The campaign, including a new 30-second spot, plays on the speed and convenience of the app, as neighbours are replaced with new, friendly homebuyers quicker than their fellow residents can comprehend.

Credits

Client Name & Job title: Sam Mitchell, CEO

ECD: Yan Elliott and Micky Tudor

CD: Angus Vine

Creatives: Colin Smith

Head of Art: Marc Donaldson

Designers: Jason Smith, Rich Forder

Planner: Matt Bamford-Bowes

Executive Producer: Charles Crisp

Producer: Emily Hendrey

Managing Director: Gary Simmons

Account Director: Ollie May

Production Company: Mindseye

Director: Brad Lubin

Photographer / Director of Photography: John de Borman

Editing / Post-Production / Visual FX: Big Buoy / The Mill

Audio: Clearcut Sound