The World Avocado Organization: Super Fuelling London
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From mid-July, avocados will be taking over the UK capital as the World Avocado Organization (WAO) unleashes its Avocado Fruit of Life-branded buses and black cabs on a grand tour of London.
The tactic follows the successful activation of the first pan-European marketing campaign for avocados including partnerships with Costco and Tesco in the UK. In addition the WAO has also launched dedicated social media channels for the superfood on Facebook, Instagram, Twitter, YouTube, and Pinterest in three languages.
The non-profit organisation was launched last year by origin suppliers from Peru, South Africa, Mexico and Californi in a bid to further educate consumers about avocados.