The Drum Awards for Marketing - Extended Deadline

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Every nine minutes, Police Scotland receives a report of domestic abuse. This campaign warns perpetrators 'You're going to get what's coming to you'. The campaign was created by The Union and features a female police officer addressing abusers directly, letting them know that Police Scotland is coming for them.

Created with the aim of empowering victims of domestic abuse to come forward and report it, the message launched over the festive period with a hard-hitting cinema ad, radio and digital advertising.

Credits

Ewan Stewart – Director – MTP

Ruth Yee – Art Director – The Union

Liam Biesty – Copywriter – The Union

Michael Hart – Creative Director – The Union

Caroline Cairns – Account Director – The Union