Department of Transportation: advert-body-1 by The Tombras Group

Knoxville-based The Tombras Group has created a harrowing ad for the US Department of Transportation (DOT) to help the organization raise awareness of railroad crossing fatalities. Targeted towards men aged 18-49, the spot aims to drive home the point that drivers need to stop when they see a train coming since trains are unable to swerve or stop quickly.

“Too many people are still taking unnecessary risks and needlessly paying with their lives,” said U.S. Transportation Secretary Anthony Foxx in a statement. “These deaths are preventable, and this ad campaign is a reminder for everyone that ignoring signage at railroad crossings or attempting to race or beat a train can have deadly consequences.”

According to the DOT, 232 people died in railroad crossing accidents last year.