Mercedes-Benz Vans: advert-body-1 by The Royals
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Mercedes-Benz Vans has enlisted iconic punk rocker Henry Rollins for a new campaign that challenges the ‘tough’ stereotypes associated with van owners.
The Tough Conversations campaign sees rocker, actor, radio host, writer, and social commentator Henry Rollins take a road trip across Australia to uncover what toughness means to average Australians.
The campaign includes a podcast series, radio partnership, PR, eDMs, social and online content, as well as a one-hour TV documentary. It was created by The Royals.
Credits
Client: Mercedes-Benz Vans Australia
CEO and Managing Director: Diane Tarr
Head of Product & Marketing: Sabine Wagner
Marketing Manager: Katherine Gracey
PR & Corporate Communications Manager: Blake Vincent
Agency: The Royals
Creative Partner: Nick Cummins
Managing Partner: Andrew Siwka
Group Account Director: Clara Tang
Head of Strategy: Michaela Futcher
Head of Customer Experience: Mikaël Perhirin
Planning Director: Matt Davies
Communications Director: Andrew Reeves
Senior Copywriter: Lewis Farrar
Senior Art Director: Adam Frazer
Digital Strategist: Chrissie Malloch
Senior Account Manager: Jade Mittermair
Senior Broadcast Producer: Fiona Gillies
PR Agency: Of Character
Managing Director: Kate Dinon
Head of Media Relations: Sarah Green
Production Company: FINCH
Executive Producer: Michael Hilliard and Corey Esse
Director: Christopher Nelius
DOP: Jordan Maddocks
Producer: Clare McGrath
Editor: Julie-Anne de Ruvo
Sound: Risk Sound
Sound Designer: Dylan Stephens
Original Music: Blessed
Podcast Production and Distribution: Whooshkaa
Content Director: Corey Layton
Executive Producer: Jess Bineth
Producer: Jess Hamilton
Sound Engineer: Adam Connelly
Photography & Videography: Safari
Photographer/ Content Director: Andrew Englisch
Producer: Nigel Camilleri
Media: Foundation
