Urban Splash and Places for People: Smith's Dock Branding by The Neighbourhood
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
The Neighbourhood has announced they are the team who created the brand identity for Smith’s Dock – a new North Shields neighbourhood built by joint venture developers Urban Splash and Places for People.
The new riverside neighbourhood will regenerate a previously derelict Tyneside shipyard. Up to 800 new homes and apartments will be built around three dock basins where the residents will enjoy restaurants, bars and well thought out public spaces.
The Neighbourhood created the brand identity, website, launch material and brand film. The Smith’s Dock identity has strong connections with the industrial heritage of the dock opened in 1851 by William Smith where dozens of merchant ships were made and repaired.
The launch campaign is supported by a new digital platform and marketing materials including an illustrated guide map of the area and a set of postcards. All collateral reinforce the scheme's proposition of modern coastal living. The campaign is aimed at potential residents and was launched at an open day on 6th May where 34 of the first homes were revealed.
Creative Director Jon Humphreys