Meat & Livestock Australia (MLA): advert-body-3 by The Monkeys
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Meat and Livestock Australia (MLA) has launched Lamb Side Story, a satirical musical ad which marks the latest instalment in the brand’s ongoing We Love Our Lamb campaign.
The ad is a spoof of West Side Story’s iconic battle scene with the rival gangs made up of stereotypes from the left and right of Australian politics. The ad sees the rivals forget their differences to come together over a lamb barbeque.
The Lamb Side Story ad will run across digital, social, TV and cinema with support from PR and media partnerships. The campaign also incorporates in-store, point-of-sale and recipes to promote different cuts and cuisines.
Credits
Creative Agency - The Monkeys
Executive Creative Director / Partner - Scott Nowell
Creative Director - Scott Dettrick
Art Director - Scott Zuliani
Copywriter - Tim Pashen
Head of Planning - Michael Hogg
Planner - Charlotte Marshall
Head of Production - Thea Carone
Senior Producer - Jade Rodriguez
Group Content Director - Humphrey Taylor
Senior Content Director - Katie Wong-Hee
Content Manager - Victoria Zourkas
Content Executive - Will Davies
Production Company - Plaza Films Director - Paul Middleditch
Executive Producer - Peter Masterton Producer - Alex Taussig
DOP - Daniel Ardilli
Post Production - The Editors Editor - Stu Morley
Sound house - Song Zu Composer - Remesh Sathiah
Media Agency – UM
Group Director - Mike Worden
Senior Client Director - Tim Rogers
Sydney Strategy Director - Chris Colter
Strategy Director - David Toussaint
Partnerships Manager: - Jessica Ngu
Partnership Trader - Emily Ng
PR Agency – One Green Bean
