Penske: advert-body-1 by The Martin Agency
- Location:
Penske is more than just yellow rental trucks – it’s the name behind delivery services, equipment, and according to a new campaign, confidence.
The Martin Agency wanted to surprise people with the truth behind the Penske story – and wanted to do it in a visually compelling way, so the agency partnered with production company Supply & Demand, director Mac Premo and noted truck photographer John Sterling Ruth to develop a pictorial story, ‘Confidence.’
It’s a comprehensive campaign designed to deepen understanding of the trucking company and noting that Penske doesn’t just deliver services and equipment – it also delivers confidence.
A series of videos highlights the elements highlighted in the campaign, from showing how the company can pinpoint a problem in a specific truck from across the country through remote diagnostics (and fix it), to its seamless logistics chain, to getting the right equipment on its trucks for the varied driving environments of its shipping. It all goes into building confidence in using Penske trucks for business hauling purposes.
Credits
Client Credits:
SVP, Marketing: Sherry Sanger
Marketing Director: Ryan Smedstad
VP Market Growth and Development: Ann Walsh
Director, Corporate Communications: Randy Ryerson
Agency Credits:
Chief Creative Officer: Karen Costello
SVP Group Creative Director: Cliff Sorah
VP Creative Director: Steve Sage
Associate Creative Director: John Szalay
Associate Creative Director: Deric Nance
Account Director: Mike Henry
Account Executive: Liesl Lipford
Executive Producer: Pamela Mahan
Content Producer: Liza Miller
Junior Content Producer: Mary Alice Williams
Project Manager: Natalie Meyer
Business Affairs Manager: Alice Isner
Financial Affairs Manager: LaTasha Evans
Production
Production Company Supply and Demand
Executive Producer Tim Case
Executive Producer Jeff Scruton
Director Mac Premo
Director of Photography Joseph Aquirre
Head of Production Marieta Blaskova
Line Producer Henri Dragonas
Editorial
Editorial Company Office of Development and Design
Executive Producer Matthew Turke
Editor Stacey Foster
Editorial Producer Gary Encarnacion
Editorial Producer Nakia Cooper
Finishing
VFX & Finishing Office of Development and Design
VFX Supervisor Andy Byrne
VFX Supervisor Joe Laffey
Colourist Sal Malfitano
Color Facility Nice Shoes
Sound
Audio Post Facility Hearby Sound
Producer Nannette Buroker
Sound Designer and Mixer John Buroker
Music
Original Music Tiny Lion
Composer Jonathan Fuller
