Land O' Lakes: advert-body-1 by The Martin Agency

While many people are familiar with Land O' Lakes products, few realize that brand is a farmer-owned co-op that was established in 1921. In an effort to give people a better idea of Land O Lakes' roots, the brand recently partnered with The Martin Agency to create an ad called "The Farmer." The ad, which aired during several college bowl games and will run online throughout January, features National Geographic footage of Land O' Lakes co-op farms across the country combined with a voiceover reading Amelia E. Barr's poem "The Farmer."