Land O' Lakes: advert-body-1 by The Martin Agency
- Location:
Artist/designer/director Kyle Bean’s work inspired the new Land O’Lakes “Farm to Table” campaign.
Bean and the team at Hornet have produced work for the likes of Amazon, McDonald’s, Google and Nike, so it was natural for the Martin Agency to partner with them to unpack Land O’Lakes simple message of simple ingredients into hand-crafted, seamless stop motion animations.
Every single set element was crafted from various materials, down to the ends of paint brushes to create the tiny wheat fields. A behind-the-scenes video captures the art.
Nothing was ordinary, even the table, which Kyle commissioned his friend, a carpenter, to make. Music and lyrics were crafted specifically for the creative concept by Lullatone, a Japanese musical duo based in Nagoya.
Credits
Client Credits:
Chief Marketing Officer: Tim Scott
Director, Integrated Marketing: Julia Anderla
Marketing Director: Catherine Fox
Director, Test Kitchens: Becky Wahlund
Agency Credits:
SVP, Executive Creative Director: Andy Azula
SVP, Creative Director: Anne-Marie Hite
Associate Creative Director: Tara Gorman
Senior Copywriter: Lassiter Stone
Executive Producer: Pamela Mahan
VP, Group Account Director: Carey Ely
Account Supervisor: Sarah Smith
Junior Content Producer: M.A. Williams
Project Manager: Stephanie Strickland Ashworth
Financial Affairs Manager: Elizabeth Moore
Business Affairs Supervisor: Alice Isner
Pre-Production
Storyboard Artist: Elena Manetta
Set Designer: Kyle Bean
Style Frames: Bryan Lashelle
Sign Typography Design: Nicholas Fredrickson
Production
Production Co: Hornet
Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Producer: Dez Stavracos
Line Producer (live-action): Patrick Duguid
Assistant Director: Ezra Sumner
Director of Photography: Toby Howell
VFX Supervisor: John Mattiuzzi
Food Stylist: Lucy Ruth Hathaway
Food Stylist Assistant: Lizzie Wedderburn
1st AC: Jon Mitchell
1st AC stop motion: Max Halstead
Gaffer: Robin Brigham
Electric & Grip: Paul Burns, Rob Stewart
Stop Motion Animator: Andy Biddle
Stop Motion Animator Assistant: Luke George
Animation Rigger: Robin Jackson
Production Designer: Jack Kirby
Lead Model Maker: Tim Warren
Model Maker: Emma Rose Dade, Victoria Lees
Art Dept. Assistant: Henry Rollins
Model Maker Trainee: Jason Larcombe
Script Supervisor: Jane Fryers
VTR: Chaz Northam
DIT: Vlad Martins
Production Manager: Katie Keith
Production Assistant: Charlie Jones
Production Runner: Charlie Doris
Studio Manager: Elizabeth Day
Catering: Konrad Lindholm
Talent Agency: Hired Hands
Talent: Mirabel Stuart
Post-Production
Lead Compositor John Mattiuzzi
Compositor: Rachel Rardin, John Stanch, Xiaoxiao Tang
Colorist: Evan Kultangwatana
Editor: Anita Chao
Sound
Audio Post Facility Rainmaker
Producer Kristin O’Connor
Sound Designer and Mixer Mike O’Connor
Voiceover Artist Grace Langstaff
Music
Custom Music Lullatone
