Geico: advert-body-1 by The Martin Agency
- Location:
The latest entry to Geico’s 'It’s Not Surprising' campaign, 'Turnpike,' pays homage to Washington’s Crossing of the Delaware.
We see Washington in his Durham boat with his crew, only instead of crossing the Delaware River, they're pulling the boat across three lanes of traffic on the Delaware Turnpike as horns honk and Washington starts getting testy.
There seems to have been a mix-up in directions with General George Washington and his Continental Army – as evidenced by the long, traffic backup on the Delaware Turnpike in this latest entry to Geico’s long-running and successful 'It’s Not Surprising' campaign. The spot was directed by Radical Media’s Steve Miller.
Credits
Client Credits:
Vice President, Marketing: Ted Ward
Assistant Vice President, Marketing: Bill Brower
Marketing Director, Media, Advertising: Melissa Halicy
Brand Team Senior Supervisor: Gary Aurand
Brand Team Supervisor: Tom Perlozzo
Brand Team Planner: Brighid Griffin
Brand Team Planner: Julia Nass
Brand Team Buyer: Tim Ware
Agency Credits:
SVP, Group Creative Director: Steve Basset
SVP, Creative Director: Sean Riley
VP, Creative Director: Neel Williams
Associate Creative Director: Justin Harris
Senior Copywriter: Ken Marcus
SVP, Executive Producer: Brett Alexander
Producer: Brian Fox
Junior Producer: Catherine Kennedy
Business Affairs Supervisor: Suzanne Wieringo
VP, Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Project Manager: Karen McEwen Gates
Production Company: RadicalMedia, LLC
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Executive Producer: Frank Scherma
Head of Production: Cathy Dunn
Producer: Barbara Benson
Production Supervisor: Ted Liotopoulos
1st AD: Brian Stevens
Where was the spot shot?: Burbank, CA
Post Production House: MackCut and The Mill – New York
