Geico: advert-body-1 by The Martin Agency

The 'It’s What You Do' platform for Geico by The Martin Agency has been a long-term success for the insurance company. It's latest holds to the high standards of the series.

The new 30-second TV spot’s premise, “If you’re Boyz II Men, you make anything sound good” has the actual Boyz in a pharmacy to sugar-coat one customer’s impending side effects from her medication. They sing in perfect three-part harmony about side effects like "dizzyness, nausea...and chronic flatulence".

There is also additional content of the Boyz sharing all kinds of bad news.

In addition, Geico will be hosting a Facebook Live event where Boyz II Men will sing your custom “Bad Newz” message right from the FB comments section, all in real time the day of the event on June 25 at 4pm ET.