Geico: advert-body-1 by The Martin Agency
- Location:
'Lighten Up' is the first of five Geico spots in the second iteration of the insurance agency's 'More, More, More' campaign.
In this spot, we see how a festive neighbor turns his house into a light show so bright, it blinds astronauts in space.
After a short hiatus, the Geico 'More, More, More' campaign is back for the holidays. Previous spots include 'Flextacular' with two bros totally bro-ing out in the gym and 'Life’s A Beach' with two dads building sandcastles. The latest in the series features two neighbors hanging up holiday lights. As they yell back and forth, the Geico customer’s lights get increasingly elaborate, visually reinforcing how Geico gives him more.
Credits
Client: Geico
Client Credits:
Vice President, Marketing: Ted Ward
Assistant Vice President, Marketing: Bill Brower
Marketing Director, Media, Advertising: Melissa Halicy
Brand Team Senior Supervisor: Gary Aurand
Brand Team Supervisor: Tom Perlozzo
Brand Team Planner: Brighid Griffin
Brand Team Planner: Julia Nass
Brand Team Buyer: Tim Ware
Agency Credits:
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Creative Director: Neel Williams
Creative Director: Justin Harris
Executive Producer: Brett Alexander
Senior Producer: Adrienne Daniel
Junior Content Producer: Catherine Kennedy
Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Account Coordinator: Abbey Reddington
Project Manager: Natalie Franczyk
Financial Account Supervisor: Monica Cox
Production Company: dummy
Director: Harold Einstein
Director of Photography: Jonathan Freeman
Line Producer: Eric Liney
Executive Producer: Eric Liney
Editorial Company: Arcade Edit
Partner/EP: Sila Soyer
Editor: Dave Anderson
Assistant Editor: Jeff Lopus
Senior Producer: Gavin Carroll
Finishing
VFX, Finishing, and Color The Mill
Colorist Gregory Reese
Finishing Producer Alex Bader
Finishing Production Coordinator Jake Fritz
Sound
Audio Post Facility Rainmaker Studios
Producer Kristin O’Conner
Sound Designer and Mixer Jeff McManus
Music
Stock Music APM Stock
