Geico: Lemonade Not Ice T by The Martin Agency

Client: Geico
Date: Sep 2016
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In Geico's latest spot, confusion ensues at a local lemonade stand when passersby spot actor Ice T sitting just a few feet away from the kids. The ad, created by The Martin Agency, is part of Geico's ongoing "It's Not Surprising" campaign.


Chief Creative Officer: Joe Alexander

Group Creative Director: Steve Bassett

Group Creative Director: Wade Alger

Creative Director: Sean Riley

Senior Copywriter II: Ken Marcus

Executive Producer: Brett Alexander

Broadcast Producer: Brian Camp

Associate Broadcast Producer: Coleman Sweeney

Junior Broadcast Producer: Sara Montgomery

Account Director: Ben Creasey

Account Supervisor: Allison Hensley

Account Executive: Jon Glomb

Account Coordinator: Allie Waller

Business Affairs Supervisor: Suzanne Wieringo

Financial Account Supervisor: Monica Cox

Senior Production Business Manager: Amy Trenz

Project Manager: Karen McEwen

Production Company: RadicalMedia

Director: Steve Miller

Executive Producer: Gregg Carlesimo

Head of Production: Frank Dituri

Producer: Jonathan Dino

Editorial Company: MackCut

Editor: Ian MacKenzie

Assistant Editor: Mike Leuis

Executive Producer: Gina Pagano

Producer: Sabina-Elease Utley

Sound Design: Sam Shaffer

Editorial Company: Running With Scissors

Assistant Editor: Drew Neuhart

Telecine: The Mill

Colorist: Fergus McCall

Finishing/VFX: RWS

Flame Artist: Chris Hagen

Flame Assistant: Paul Widerholt

Post Producer: Katherine Leatherwood

Audio Post Company: Rainmaker Studios

Senior Sound Designer: Jeff McManus

Executive Producer, Owner: Kristin O’Connor

General Manager/Scheduler: Clinton Spell II

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