Geico: Interrupt-a-Palooza by The Martin Agency
- Location:
Geico is again trying to grab people’s attention online with its pre-roll ads with its latest, ‘Interrupt-a-palooza’ campaign that interrupts and then interrupts again.
With ‘Interrupt-a-palooza,’ Geico and the Martin Agency again reinvent the pre-roll, cramming in more action, information and branding into 15-seconds than ever before. The company admits upfront that the ad is interrupting the viewer, then the spot in progress is also interrupted by more action, plus a falling logo.
‘Nighty Night’ sees two people in bed talking about how glad they are that they switched to Geico. They’re then interrupted by two people on elliptical machines crashing through their bedroom wall as they tout Geico’s 24-7 access. Both are then interrupted by a Geico logo that flies in from off camera. Other spots in the six-spot campaign follow a similar path.
Credits
Client Credits:
Assistant Vice President, Marketing: Bill Brower
Marketing Director, Media, Advertising: Melissa Halicy
Brand Team Senior Supervisor: Gary Aurand
Brand Team Supervisor: Tom Perlozzo
Brand Team Planner: Brighid Griffin
Brand Team Planner: Julia Nass
Brand Team Buyer: Tim Ware
Agency Credits:
SVP, Group Creative Director: Steve Bassett
VP, Creative Director: Neel Williams
VP, Creative Director: Justin Harris
SVP, Executive Producer: Brett Alexander
Associate Creative Director: Mauricio Mazzariol
Content Producer: Maggie Weishaar
Junior Content Producer: M.A. Williams
Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
VP, Group Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Account Coordinator: Abbey Reddington
Project Manager: Karen McEwen Gates
Senior Production Business Manager: Amy Trenz
Production
Production Company Park Pictures
Executive Producer Jackie Kelman Bisbee
Executive Producer Justin Pollock
Director Terri Timely
Director of Photography Shawn Kim
Head of Production Anne Bobroff
Line Producer David Lambert
Editorial
Editorial Company Cut and Run
Executive Producer Amburr Farls
Editor Frank Effron
Editorial Producer Brian Mulvey
Managing Director Michelle Eskin
Remote Edit Facility Running with Scissors
Finishing
VFX & Finishing ArtJail
VFX Supervisor / Creative Director Steve Mottershead
Creative Director / Flame Lead Lee Towndrow
Head of Production John Skeffington
Flame Artists Emily Bloom, Chris Memoli, Ben Vaccaro, Jesper Nybroe, and Joel Osis
Nuke Artist Christian Mangual
Flame Assist Ben Elliot
CG Artist Ruoyu Li, Justin Miller, and Jimmy San
Colourist Fergus McCall, The Mill
Remote Color Facility Running with Scissors
Sound
Audio Post Facility Heard City
Producer Sasha Awn
Sound Designer and Mixer Mike Vitacco
Music
Stock Music APM, Extreme Music and Asche & Spencer
