Geico: advert-body-3 by The Martin Agency
- Location:
The latest installment of Geico's 'Count On' campaign is called ‘Captain’ and features a brash, swashbuckling space captain who is about to save the day when tragedy strikes. And by tragedy, that means the totally relatable moment of misplacing his keys, but with consequences of his ship being blown to smithereens in the middle of a heated battle.
The tag, “As long as people misplace their keys, you can count on Geico saving folks money,” is delivered by a now-recurring character, a suited, white-haired announcer who shows up at the end of each spot in the series.
The campaign is extended by a series of interactive adventure videos, where you can follow the hapless captain as he searches for his keys (and possibly gives up), choosing which step he takes next.
Credits
Client Credits:
Vice President, Marketing: Ted Ward
Assistant Vice President, Marketing: Bill Brower
Marketing Director, Media, Advertising: Melissa Halicy
Brand Team Senior Supervisor: Gary Aurand
Brand Team Supervisor: Tom Perlozzo
Brand Team Planner: Brighid Griffin
Brand Team Planner: Julia Nass
Brand Team Buyer: Tim Ware
Agency Credits:
Group Creative Director: Steve Bassett
Creative Director: Neel Williams
Creative Director: Justin Harris
Executive Producer: Brett Alexander
Senior Content Producer: Heather Tanton-Collier
Junior Content Producer: M.A. Williams
Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Project Manager: Karen McEwen Gates
Financial Account Supervisor: Monica Cox
Production
Production Company Smuggler
Director Randy Krallman
Director of Photography Bryan Newman
Line Producer Ian Blain
Editorial
Editorial Company Cut and Run
Editor Rob Ryang
Assistant Editor Beau Dickson
Editorial Producer Ellese Jobin
Finishing
VFX, Design, and Colour The Mill
Executive Producer Anastasia von Rahl
Producer Alex Bader
Production Coordinator Jake Fritz
Executive Creative Director Phil Crowe
Colourist Adam Scott
Remote Color Facility Running with Scissors
Character Animation – “Tip”
Character Agency Danger Pigeon
COO, Creative Director Pat Giles
Sound
Audio Post Facility Heard City
Producer Sasha Awn
Sound Designer and Mixer Mike Vitacco
Music
Stock Music American Public Music
Custom Score Jeremy Turner
