Geico: Count On: Captain by The Martin Agency

Client: Geico
Date: Dec 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

The latest installment of Geico's 'Count On' campaign is called ‘Captain’ and features a brash, swashbuckling space captain who is about to save the day when tragedy strikes. And by tragedy, that means the totally relatable moment of misplacing his keys, but with consequences of his ship being blown to smithereens in the middle of a heated battle.

The tag, “As long as people misplace their keys, you can count on Geico saving folks money,” is delivered by a now-recurring character, a suited, white-haired announcer who shows up at the end of each spot in the series.

The campaign is extended by a series of interactive adventure videos, where you can follow the hapless captain as he searches for his keys (and possibly gives up), choosing which step he takes next.

Credits

Client Credits:

Vice President, Marketing: Ted Ward

Assistant Vice President, Marketing: Bill Brower

Marketing Director, Media, Advertising: Melissa Halicy

Brand Team Senior Supervisor: Gary Aurand

Brand Team Supervisor: Tom Perlozzo

Brand Team Planner: Brighid Griffin

Brand Team Planner: Julia Nass

Brand Team Buyer: Tim Ware

Agency Credits:

Group Creative Director: Steve Bassett

Creative Director: Neel Williams

Creative Director: Justin Harris

Executive Producer: Brett Alexander

Senior Content Producer: Heather Tanton-Collier

Junior Content Producer: M.A. Williams

Business Affairs Supervisor: Suzanne Wieringo

Senior Financial Affairs Manager: Amy Trenz

Account Director: Ben Creasey

Account Supervisor: Allison Hensley

Account Supervisor: Jon Glomb

Account Executive: Allie Waller

Project Manager: Karen McEwen Gates

Financial Account Supervisor: Monica Cox

Production

Production Company Smuggler

Director Randy Krallman

Director of Photography Bryan Newman

Line Producer Ian Blain

Editorial

Editorial Company Cut and Run

Editor Rob Ryang

Assistant Editor Beau Dickson

Editorial Producer Ellese Jobin

Finishing

VFX, Design, and Colour The Mill

Executive Producer Anastasia von Rahl

Producer Alex Bader

Production Coordinator Jake Fritz

Executive Creative Director Phil Crowe

Colourist Adam Scott

Remote Color Facility Running with Scissors

Character Animation – “Tip”

Character Agency Danger Pigeon

COO, Creative Director Pat Giles

Sound

Audio Post Facility Heard City

Producer Sasha Awn

Sound Designer and Mixer Mike Vitacco

Music

Stock Music American Public Music

Custom Score Jeremy Turner

Overall Rating
5/5Vote

Groupon: Last Minute Gifting by OKRP

Added 14 December 2017
Agency: OKRP
Overall Rating
5/5Vote