GAP: advert-top-1 by The Madbury Club

Gap announced the launch of its ‘Archive Reissue – Logo Remix,’ a collection of apparel for men and women highlighting one of their almost 50-year-old brand.

To launch the collection, Gap collaborated with director Tabitha Denholm, who has directed music videos for Florence and the Machine, Haim and Jessie J, along with performance and movement director Tanisha Scott, who is best known for her work with Beyoncé, Drake and Rihanna, to create the ‘Logo Remix’ film.

The film brought together some of, according to Gap, “leading culture remixers in a moment of joy evoked through music and movement by paying homage to the nostalgic Gap ads of the past with a modern,remixed twist. While Tabitha used motion control video techniques to play with space and perspective, Tanisha choreographed a dance sequence that includes remixed versions of unforgettable group dances including “The Wobble,” “Cha Cha,” and “Kid-n-Play.”