American Rhino: advert-body-2 by The Human Scale

American Rhino, an apparel company founded in 2016 that donates 10% of its net income to fund conservation projects in Africa, has launched its first-ever campaign.

According to the company, the campaign shows off its full range of men's, women's and children's clothing, as well as home goods and accessories. The effort, which will run in-store, online and via social media, includes photo and video elements.

The entire campaign was shot on the island of Nantucket in Massachusetts, which is home to the brand's newly established flagship store.

The goal of the campaign is not only to raise brand awareness, but also to have an impact on African wildlife conservation efforts by inspiring people to get involved and support conservation efforts in a way that fits into their own lives.