VICELAND: advert-body-2 by The Glue Society

To promote 'Weed Week', Viceland has made a humorous campaign 'Now with More Weed,' that serves as a celebration of the ubiquity, normalization, and increasing legalization of weed.

The campaign, created in partnership with The Glue Society, runs on the idea of weed as an ever-growing character, suddenly taking over a house — spilling out of the refrigerator, overflowing the toilet, and more. The team soon saw it as an homage to 80s slapstick-horror with a weed reveal at the end of each vignette.

The videos are running on TV, digital and social, and includes an OOH component in NYC and LA.