Chiltern Railways: Radio Ad on World's Biggest Slide by The Gate London

Full service advertising agency, The Gate London, part of MSQ Partners, launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide.

The advert forms part of a wider campaign to promote Chiltern’s Family Travelcard, and features a 30-second clip of a voice-over artist hurtling at high speed down the 178-metre slide. The clip is also accompanied by a video, which will be shared across social channels including Facebook, Twitter and Instagram for the duration of the campaign.

The agency’s remit involved the production of all creative, as well as the buying and media planning for both digital and print. Print, outdoor and digital media have also been supported with illustrations from renowned typographic artist, Andy Smith.