Lifestyle apparel company Life is Good has brought the power of positivity to life. Life is Good’s new Power of Optimism Machine uses electroencephalography (EEG) technology to literally demonstrate the power of positive thinking right before people’s eyes. By either thinking of things that make them happy, or viewing a screen showing the brand’s uplifting artwork and phrases, users can literally fill a glass with water using only the power of positive thoughts.
Joanne Fletcher, senior brand director of Life is Good Canada, says the goal is to inspire people to focus on the good all around them and live with an eye toward positivity. “Optimism is a powerful tool, with both emotional and physical benefits,” says Fletcher. “It creates positive energy that can change your mood, your mindset, and even your health. We love being able to physically demonstrate the power of optimism as a strategy for living a more fulfilling life.”
The Power of Optimism Machine is the creation of Toronto-based creative agency, The Garden and was developed by Toronto-based creative digital production studio ThinkingBox. The machine uses Emotiv's open library of commands to create a signal that is sent to a tap that integrates with an arduino microcontroller and computer through bluetooth. This signal then passes through the computer and Arduino to the tap’s on/off switch.
The Power of Optimism machine is currently in Life is Good’s Canadian showroom in Toronto for customers to experience when they come in. The brand intends is to bring the machine to retailer events throughout Canada this year so they too can experience the power of optimism for themselves.
Campaign Title: “Power of Optimism”
Client: Life Is Good
Senior Brand Director: Joanne Fletcher
Creative Agency: The Garden
Creative Director: Shane Ogilvie
Strategy Director: Shari Walczak
Strategist: Sarah Phillips
Art Director: Rosalinda Graziano
Copywriters: Erin Beaupre
Project Cultivator: Mike Kovacs
Design Director: Omar Morson
Producer: Mike Kovacs
Technology Partner: Thinkingbox
Production: Andy Wadsworth, Christine Clark, Al Gayle
Director of Photography: Darrin Klimek
Editor: Brett Erina
Audio House: Grayson Matthews