Nat Geo WILD: advert-body-3
- Location:
Nat Geo Wild’s recent campaign for their annual SharkFest, the network’s counter-programming competitor to Discovery Channel’s Shark Week, is gaining attention with its recently released promo featuring Olympic swimmer Ryan Lochte. The funny, self-deprecating promo was directed by Jordan Brady of Superlounge, and embraces the network’s “second best” attitude.
Following the news that Michael Phelps would be involved with Shark Week, Nat Geo Wild formulated the idea and got Lochte on board. They then took the story to Brady at Superlounge, who finessed the comedy of the spot by squeezing Lochte and the ‘chum guy’ into a teeny boat.
Catch the Lochte promo during SharkFest, beginning on Sunday, Jul 23 at 8pm on Nat Geo Wild.
Credits
Client: Nat Geo WILD
Agency: Nat Geo WILD
Production Company: Superlounge
Jordan Brady - Director - Superlounge
Mike Svitak - DOP
Moe Chamberlain - Sound
Post Production: Arsenal Creative
Chris Noellert - VFX Artist - Arsenal Creative
Pravina Sippy - Post Producer - Arsenal Creative
