The Drum Awards for Marketing - Extended Deadline

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Agency: The Corner
Client: SuperBreak
Date: Jun 2017
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London advertising agency The Corner has launched a new campaign for Super Break, one of the UK’s leading travel specialists in short breaks. This is the first campaign from the agency since recently winning the Malvern Group account, which includes Super Break and LateRooms.com.

The ad campaign and rebrand allows for a much more stripped-back approach and also sees the company name modernised and repositioned within brackets '(Super Break)' offering a sleek and sophisticated look and feel whilst also metaphorically representing the often much-needed break in our everyday lives.

The Corner came up with three concepts for the television advertising: a hotel bath, a marina and a theatre. For each they produced subtle yet evocative POV moments that totally absorb the viewer and transports them to that experience. The quietly dramatic scenes are also designed to offer a ‘break’ from the typically loud, fast-moving and brash advertising – producing a completely different tone and an instant quality feel for the brand. The campaign will also include different executions across print, OOH, digital display and cinemagraphs throughout the year.

Credits

• Client: Katherine Scott (Marketing Director) Martin Solly (Marketing Manager)

• Advertising Agency: The Corner

• Agency Chief Creative Officer: Tom Ewart

• Creative Director: Tom Prendergast

• Creative Director: Joe Stamp

• Planning Director: Ollie Gilmore

• Business Director: Jonny Angel

• Senior Account Manager: Taya Dufall

• Head of Production: Katrina Morelli

• Producer: Megan Sutton

• Media Company: The7Stars

• Production Company: Rattling Stick

• Director: Ed Morris

• Photographer: Ed Morris

• Post-production: The Mill

• Audio post-production: Grand Central